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In a special series on Spikes Asia 2009, Campaign India brings you a series of interviews with jury heads of each of the categories: Craft; Design; Media; TV/ cinema, print, outdoor and radio; Digital, Direct and Sales and Integrated.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.