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We’ve seen so much bad news, thanks to Radiagate. Could some of those in the news have managed it better? Were they prepared to deal with such an eventuality? We ask two PR professionals.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.