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We’ve seen so much bad news, thanks to Radiagate. Could some of those in the news have managed it better? Were they prepared to deal with such an eventuality? We ask two PR professionals.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.