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Mar 11, 2010
Dream the car you drive, says Skoda's new campaign for Laura
Skoda Auto has rolled out a new campaign for the Laura. Created by Law & Kenneth, the TV-led campaign tells viewers to 'dream the car they drive'. Apart from television, the communication is being supported by print and outdoor as well.Speaking to Campaign India, Rahul Nangia, creative director, Law & Kenneth said, "We were tasked with portraying how the Skoda Laura is loaded with features that are unheard of, in this segment. In fact, the drive is comparable to cars like Audi and BMW."
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