Omar Oakes
Apr 13, 2021

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags

Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)
Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)

Dyson, the appliance company, has launched a review of its global media planning and buying requirements. 

WPP's Mindshare has held the business for eight years and is thought to be repitching for the account, which was reportedly worth £120m at the time of the last review.

MediaSense is assisting with the review, which covers the vacuum cleaner and hand-dryer manufacturer's media planning and buying in the UK and all international markets. 

Mindshare, meanwhile, is also on alert with global media reviews launched recently by clients Unilever and Facebook.

The Covid-19 pandemic has prompted many advertisers to consider their media agency relationships this year, with some reviews having been postponed last year.

Dyson, founded by prominent Brexit supporter Sir James Dyson, is in the process of moving its headquarters to Singapore from Wiltshire. 

Dyson did not return a request for comment from Campaign

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

DPDP’s parental consent chaos: The latest hurdle ...

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

15 hours ago

Moves and wins roundup: Week of 06 Jan

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

16 hours ago

Does OPPO’s Reno13 campaign truly capture living in ...

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

17 hours ago

Quick buzz or backlash: Are negative marketing ...

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.