The Effies 2020 shortlists have been announced. Winners will be revealed during the awards ceremony in Mumbai on January 10, 2020.
View the shortlists here:
Category | Sub Category | Brand | Title |
1. Personal Care | Dettol | When moms lent a helping hand | |
1. Personal Care | Whisper | How Whisper Changed the Rules of the Game | |
1. Personal Care | Medimix | How Medimix changed the face of Ayurveda in India | |
1. Personal Care | Dabur Red Paste | Making India chew ready! | |
1. Personal Care | Surf Excel | Rang Laaye Sang | |
1. Personal Care | Ponds | Overcome your inner hesitations and #See What Happens | |
2. Beverages Non-Alcohol | Bisleri Packaged Drinking Water | Samajhdar Jante hai | |
2. Beverages Non-Alcohol | Nescafe | Creating new rite of passage for Indian teens | |
2. Beverages Non-Alcohol | Nescafe | Making cold-coffee ‘cooler’ at home | |
2. Beverages Non-Alcohol | Coca-Cola | How coca-cola won the world cup | |
2. Beverages Non-Alcohol | Boost | Play The bigger game | |
2. Beverages Non-Alcohol | Complan | Standing tall amongst giants | |
2. Beverages Non-Alcohol | Complan | Complete meal, not piecemeal | |
2. Beverages Non-Alcohol | Boost | The background story behind world cup glory | |
2. Beverages Non-Alcohol | Sprite | How Sprite Refreshed Itself | |
2. Beverages Non-Alcohol | BRU | MAKING COFFEE ANDHRA’S CUP OF TEA | |
2. Beverages Non-Alcohol | Maaza | India’s Only Soft Drink For Women | |
2. Beverages Non-Alcohol | Cadbury Bournvita Li’l Champs | Bournvita Li’l Champs- Real Growth Lessons by Kareena | |
2. Beverages Non-Alcohol | Cadbury Bournvita | BOURNVITA- THE POWER OF SMALL | |
3. Food | Sunny Cooking Oil | Life Aapki Recipe Aapki | |
3. Food | Tata Salt Lite | Causing CHURN to grow | |
3. Food | Cadbury Dairy Milk | Reimagining Meetha For India | |
3. Food | Nestle (MAGGI) | 2 minute life lessons | |
3. Food | Nestle (MAGGI) | How maggi spiced it up? | |
3. Food | Kellogg | Pet-bhar Shararat | |
3. Food | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | |
3. Food | Tata Salt | Dirt is good? Really? | |
4. Snacks & Desserts | Center Fruit | Mood Ting Tong | |
4. Snacks & Desserts | Perfetti | Making Juzt-Jelly more than just a jelly | |
4. Snacks & Desserts | Britannia 5050 | Hamesha Sweet Kyun | |
5. Beauty & Fashion : Beauty | Bata India | How did a 125 year old, successfully fit into a 25 year old’s shoes? | |
5. Beauty & Fashion : Beauty | Titan Raga | Making Flaws In Vogue | |
6. Home Furnishings & Appliances | VOLTAS | ADJUSTABLE ACs FOR THE ADJUSTING INDIAN | |
6. Home Furnishings & Appliances | DUROFLEX | COMFORT FOR THOSE WHO NEED IT | |
6. Home Furnishings & Appliances | Racold | Mind Your Language | |
7. Office & Delivery | Zomato | How Zomato Won the game before the game | |
8. Other Products | Fevikwik | Phenko Nahi Jodo | |
8. Other Products | American Tourister | Making the backpack, a swagpack | |
8. Other Products | Dabur | Uniform approach to behavioural change | |
8. Other Products | Anchor by Panasonic | Naye India ke badhte load ke liye | |
8. Other Products | Cadbury Celebrations | The Gift Of Good Intentions | |
8. Other Products | Pedigree | #BringHomeJoy | |
9. Automotive-Aftermarket | Apollo Tyres | Apollo Alpha: How a late entrant took on two industry giants. And won. | |
9. Automotive-Aftermarket | Castrol CRB Turbomax | TruckAasana – Caring for the Real Engine | |
9. Automotive-Aftermarket | CEAT LTD. | Launching a new premium variant in a slow down | |
10. Automotive-Vehicles | Volkswagen India | Volkswagen Tiguan- For the journeys within | |
10. Automotive-Vehicles | KIA Motors India | How a virtually unknown brand launched 2019’s most successful premium CSUV | |
10. Automotive-Vehicles | MG Motor | ITS A HUMAN THING | |
10. Automotive-Vehicles | Hero | Liberation reloaded | |
10. Automotive-Vehicles | Bajaj Platina | Platina Aaram Rath | |
10. Automotive-Vehicles | Bajaj CT 110 | HAR SADAK PAR KADAK | |
11. Electronics | Xiaomi Technologies India Pvt. Ltd. | The Blockbuster Launch that had India Taking Note | |
12. Household Supplies & Services | Love & Care | Born on the Runway | |
12. Household Supplies & Services | Harpic | Overcoming India’s Toilet Divide | |
12. Household Supplies & Services | Dabur | How Odonil found its way back into bathrooms | |
13. Agricultural, Industrial & Building | UltraTech Cement | Baat Ghar Ki | |
13. Agricultural, Industrial & Building | Birla Aerocon | In the name of a pipe | |
14. Services | Vodafone Idea | Idea 4G – India Ka Live Network | |
14. Services | Airtel | How Gratitude Led To Airtel’s Growth | |
15. Finance | ICICI Bank | MAKING BUSINESS MATTER | |
15. Finance | STATE BANK OF INDIA | Talking Objects – #HoSaktaHai | |
15. Finance | AMFI | Sahi Hai | |
15. Finance | Canara HSBC Oriental Bank of Commerce Life Insurance | Promise Kiya! Ab Plan Karo. | |
15. Finance | Max Life Insurance | Bharose Ka Number | |
15. Finance | HDFC Life | Bounce Back | |
15. Finance | BAJAJ ALLIANZ GENERAL INSURANCE | Caring for you: 365 days a year | |
15. Finance | Angel Broking Ltd. | Don’t Be A Chomu | |
15. Finance | Bajaj Allianz Life Insurance Company | #36SecPlankChallenge | |
15. Finance | ICICI Lombard General Insurance Co. Ltd. | Technology with a human touch | |
15. Finance | Paytm | How Paytm got India to pay it forward | |
16. Financial Cards | Mastercard | The aadhar of all payments | |
17. Media & Entertainment Companies | Hotstar Premium | Weaponsing spoilers | |
17. Media & Entertainment Companies | Times of India | Times Out & Proud: India Comes Out of the Closet | |
17. Media & Entertainment Companies | Tata Sky | GETTING APPA TO APPROVE | |
17. Media & Entertainment Companies | Netflix | So, What Are You Watching? | |
17. Media & Entertainment Companies | #WeTweet Together | ||
17. Media & Entertainment Companies | Discovery Communications India | Man Vs. Wild with Bear Grylls and Prime Minister Modi | |
17. Media & Entertainment Companies | Spotify India | There’s a playlist for that | |
17. Media & Entertainment Companies | Spotify India | Beat of a Billion | |
17. Media & Entertainment Companies | Thumbstoppers | ||
17. Media & Entertainment Companies | Hotstar | Liberating entertainment for housewives | |
17. Media & Entertainment Companies | Dailyhunt | #KhudKiSochBanao | |
18. Government, Institutional & Recruitment | BJP | Hope 2.0 – How the 2019 mandate was won! | |
18. Government, Institutional & Recruitment | BMGF | Getting Indians To Mind The Gap | |
18. Government, Institutional & Recruitment | NSDC | Pitching skills against the stars | |
18. Government, Institutional & Recruitment | Bharatiya Janata Party | Modi Hai To Mumkin Hai | |
18. Government, Institutional & Recruitment | Main Bhi Chowkidar | Main bhi Chowkidar | |
19. Professional Services | Naukri.com | Jobs You’d Love To Go To | |
20. Travel & Tourism | Incredible India | From Destinations to Transformations | |
20. Travel & Tourism | UP Tourism | Inviting the new India to its oldest Mela | |
20. Travel & Tourism | Lufthansa | From Bucket List to the Blind List | |
20. Travel & Tourism | Airbnb India Pvt. Ltd. | That’s why We Airbnb | |
21. Software & Apps | Spotify India | Sunte Ja | |
22. Other Services | Samsung India Electronics Limited | Samsung Good Vibes | |
22. Other Services | Nestle Corporate | Ok Nestle – Tell me more about food | |
23. Entertainment & Sports | Dream11 | Ye Game Hai Mahaan | |
23. Entertainment & Sports | NETFLIX | HOW FACTS HELPED REBUILD FAITH IN AN AGE OF CYNICISM | |
23. Entertainment & Sports | Hotstar | Koi Yaar Nahi Far | |
23. Entertainment & Sports | NBA | NBA Takes Over India’s Backyard | |
23. Entertainment & Sports | URI – The Surgical Strike | Code Name: URI | |
23. Entertainment & Sports | Pro Kabaddi League | ISSE TOUGH KUCH NAHI | |
23. Entertainment & Sports | Hotstar VIP | Killing the age-old TV viewing habit of a militant football fan | |
23. Entertainment & Sports | Star Sports | ICC Cricket World Cup 2019 – #CricketKaCrown | |
23. Entertainment & Sports | Vodafone | Vodafone FANtastic Breaks – Hijacking our customers to win at IPL | |
23. Entertainment & Sports | VIVO INDIAN PREMIER LEAGUE SEASON 12 | HOW SEASON 12 BECAME THE MOST-WATCHED IPL EVER | |
24. Retail | Bata India | How did a 125 year old, successfully fit into a 25 year old’s shoes? | |
24. Retail | Swiggy | Voice Of Hunger | |
24. Retail | Flipkart Internet Private Limited | Hagglebot | |
24. Retail | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | |
24. Retail | Paytm | India’s digital tijori | |
25. Healthcare Products | Durex | Breaking the taboo around female sexuality | |
25. Healthcare Products | SHOPS Plus Project – Abt Associates India | Helping India Defeat Diarrhea | |
25. Healthcare Products | Prega News | #PregaNewsMeansGoodNews | |
25. Healthcare Products | Dettol | How new moms gave Dettol a new life | |
25. Healthcare Products | Cipla | Berok Zindagi | |
25. Healthcare Products | SHOPS Plus Project – Abt Associates India | Putting Control Back in Women’s Palms | |
25. Healthcare Products | Savlon | Wounds Don’t Discriminate | |
25. Healthcare Products | Enterogermina | Happy Tummies | |
25. Healthcare Products | Dabur | Immunity is the best medicine | |
26. Healthcare Services | The Wishing Factory | #AadhiwaliZindagiMitao | |
26. Healthcare Services | NeuroGen Brain and Spine Institute | Playing with mental health | |
26. Healthcare Services | Living Will | Helping India sign-up for a dignified death | |
26. Healthcare Services | Fortis Healthcare Limited | Honor The Donor | |
27. Corporate Advertising / Reputation | Royal Challenge Sports Drink | An Innings Towards Equality | |
27. Corporate Advertising / Reputation | Hindustan Unilever Limited (Corporate) | Let’s start a little good | |
27. Corporate Advertising / Reputation | Fevicol | Breaking norms, retaining strong bonds. | |
27. Corporate Advertising / Reputation | Hamam | Hamam Waterproof Saree | |
27. Corporate Advertising / Reputation | Samsung India Electronics Limited | Samsung Good Vibes | |
27. Corporate Advertising / Reputation | Cipla | Berok Zindagi | |
27. Corporate Advertising / Reputation | Vistara | Vistara Retrojet – How Vistara turned a flying machine into a time machine | |
27. Corporate Advertising / Reputation | Gillette | Barbershop Girls | |
27. Corporate Advertising / Reputation | Nestle Corporate | Ok Nestle – Tell me more about food | |
27. Corporate Advertising / Reputation | AMFI | Mutual Funds Sahi Hai | |
27. Corporate Advertising / Reputation | Bajaj Auto | WORLD’S FAVOURITE INDIAN | |
27. Corporate Advertising / Reputation | P&G Shiksha | Bittu | |
27. Corporate Advertising / Reputation | Times of India | Lost Votes | |
27. Corporate Advertising / Reputation | Mastercard | Bharat ka card | |
27. Corporate Advertising / Reputation | Ponds | Overcome your inner hesitations and #See What Happens | |
28. B2B | Lenovo | Shaming beautiful laptops without brains | |
28. B2B | Loctite | Loctite Demand Generation Program | |
28. B2B | Thumbstoppers | ||
29. Interactive Marketing | URI – The Surgical Strike | Code Name: URI | |
29. Interactive Marketing | Cadbury Dairy Milk | Drowning Hate With Heart | |
29. Interactive Marketing | Spotify India | Memevertising | |
29. Interactive Marketing | Zomato | How Zomato Won the game before the game | |
29. Interactive Marketing | Flipkart Internet Private Limited | Hagglebot | |
29. Interactive Marketing | Cadbury Celebrations | What will you give up for your sibling? | |
29. Interactive Marketing | JCB | Digging yourself out of a digital ditch | |
29. Interactive Marketing | Hotstar | Koi Yaar Nahi Far | |
29. Interactive Marketing | Vodafone | Vodafone Fantastic breaks – Hijacking our customers to win at IPL | |
29. Interactive Marketing | Times of India | Lost Votes | |
29. Interactive Marketing | Mumbai Mirror | Operation Khataara | |
29. Interactive Marketing | PUMA | #SOCKTHEM | |
29. Interactive Marketing | Big Bazaar | INDIA’S FIRST INTERACTIVE COOKING MASTERCLASS | |
30. Small Town & Rural Marketing | Gulf Oil lubricants India Ltd. | Gulf Supreme Tractorotsav | |
30. Small Town & Rural Marketing | Hotstar | Connecting Rural India to IPL | |
30. Small Town & Rural Marketing | BMGF | Getting Indians To Mind The Gap | |
30. Small Town & Rural Marketing | Gillette | Barbershop Girls | |
30. Small Town & Rural Marketing | BMGF | When family planning had a better plan | |
30. Small Town & Rural Marketing | CCA | Liberating Rural Women From Chullas | |
30. Small Town & Rural Marketing | NSDC | Pitching skills against the stars | |
30. Small Town & Rural Marketing | Dabur | Making a product attribute into a brand experience | |
30. Small Town & Rural Marketing | Bajaj CT 110 | HAR SADAK PAR KADAK | |
30. Small Town & Rural Marketing | Mastercard | The aadhar of all payments | |
31. Regional | McDonald’s | Chennai says I’m Lovin it | |
31. Regional | STAYFREE | HOW PADS BRIDGED THE GAP FROM PERIODS TO PROGRESS | |
31. Regional | Hotstar | Connecting Rural India to IPL | |
31. Regional | Nihar Naturals Coconut Hair Oil | Ami Durga, Ami Akai Aiksho | |
31. Regional | Asian Paints Limited | Fibre Ulla Campaign | |
31. Regional | Bajaj Platina | Platina Aaram Rath | |
31. Regional | The Times of India | Bol Daal | |
31. Regional | T20 Mumbai | T20 Mumbai – Ekdum Mumbai | |
31. Regional | Nescafe | How Nescafe broke the chai-baarish bond | |
31. Regional | Times of India | Phirey Esho Kolkata | |
31. Regional | CarDekho | Chalao Apni | |
31. Regional | TANISHQ | Winning Over The South | |
31. Regional | Fevikwik | Phenko Nahi Jodo | |
31. Regional | Iodex Balm | Curious case of National hit, Regional miss | |
31. Regional | Maaza | TN’s only soft drink for women | |
31. Regional | Asian Paints | Asian Paints Painting Service – Mr. Genius | |
31. Regional | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | |
31. Regional | Aashirvaad | Breaking traditions to strengthen bonds | |
32. Direct Marketing | Spotify India | Memevertising | |
32. Direct Marketing | URI – The Surgical Strike | Code Name: URI | |
32. Direct Marketing | ALTBalaji | Breast Buffer | |
32. Direct Marketing | Spotify | Playlist in a packet | |
32. Direct Marketing | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | |
33. Experiential Marketing / Brand Experience | STAYFREE | AN UNLIKELY TALE OF TWO TABOOS | |
33. Experiential Marketing / Brand Experience | Flipkart Internet Private Limited | Hagglebot | |
33. Experiential Marketing / Brand Experience | URI – The Surgical Strike | Code Name: URI | |
33. Experiential Marketing / Brand Experience | Bajaj Platina | Platina Aaram Rath | |
33. Experiential Marketing / Brand Experience | BMGF | The conversational contraceptives | |
33. Experiential Marketing / Brand Experience | Perfetti | Now add 2 eggs,flour and Juzt-Jelly | |
33. Experiential Marketing / Brand Experience | Castrol Super Mechanic | Super Mechanic – Making an Expert feel like an Expert | |
33. Experiential Marketing / Brand Experience | STATE BANK OF INDIA | Say YO to Life | |
33. Experiential Marketing / Brand Experience | Coca-Cola | mauke pe coca: winning ‘fridgespace’ during the world-cup | |
33. Experiential Marketing / Brand Experience | Dabur | Making a product attribute into a brand experience | |
33. Experiential Marketing / Brand Experience | American Tourister | Making the backpack, a swagpack | |
33. Experiential Marketing / Brand Experience | Jeep | Jeep Democracy | |
33. Experiential Marketing / Brand Experience | CarDekho | Beating the Patriarchy on the Indian Roads | |
33. Experiential Marketing / Brand Experience | Make A Difference | #NeverTooLate | |
33. Experiential Marketing / Brand Experience | Cadbury Bournvita | Bournvita- The Exam Collection | |
33. Experiential Marketing / Brand Experience | Spotify India | Beat of a Billion | |
33. Experiential Marketing / Brand Experience | Bajaj Allianz Life Insurance Company | #36SecPlankChallenge | |
33. Experiential Marketing / Brand Experience | Iodex Balm | Curious case of National hit, Regional miss | |
33. Experiential Marketing / Brand Experience | Cadbury Unity Bar | Chocolate That’s Made Of India, For India | |
33. Experiential Marketing / Brand Experience | Paytm | India’s digital tijori | |
33. Experiential Marketing / Brand Experience | Hamam | Hamam Waterproof Saree | |
34. Positive Change: Environmental | 34A. Brands | Hindustan Unilever Limited (Corporate) | Let’s start a little good |
34. Positive Change: Environmental | 34B. Non-Profit | Volvo Cars | Volvo Breathe Free |
35. Positive Change: Social Good | 35A. Brands | STAYFREE | AN UNLIKELY TALE OF TWO TABOOS |
35. Positive Change: Social Good | 35A. Brands | Samsung India Electronics Limited | Samsung Good Vibes |
35. Positive Change: Social Good | 35A. Brands | ALT Balaji | Breast Buffer |
35. Positive Change: Social Good | 35A. Brands | Gillette | Barbershop Girls |
35. Positive Change: Social Good | 35A. Brands | Times of India | Lost Votes |
35. Positive Change: Social Good | 35A. Brands | Lifebuoy | Mobile Dactarni |
35. Positive Change: Social Good | 35A. Brands | Savlon | Wounds Don’t Discriminate |
35. Positive Change: Social Good | 35A. Brands | Cadbury Dairy Milk | Reimagining Meetha For India |
35. Positive Change: Social Good | 35A. Brands | Ariel | Sons #ShareTheLoad |
35. Positive Change: Social Good | 35A. Brands | Hamam | Hamam Waterproof Saree |
35. Positive Change: Social Good | 35B. Non-Profit | Aarohan Social Innovation Awards | Lab Called Life |
35. Positive Change: Social Good | 35B. Non-Profit | The Wishing Factory | #AadhiwaliZindagiMitao |
35. Positive Change: Social Good | 35B. Non-Profit | Millennium World School | The Open Door Project |
35. Positive Change: Social Good | 35B. Non-Profit | BMGF | Getting Indians To Mind The Gap |
35. Positive Change: Social Good | 35B. Non-Profit | Make A Difference | #NeverTooLate |
35. Positive Change: Social Good | 35B. Non-Profit | HDFC Bank Ltd. | #StopMithani |
35. Positive Change: Social Good | 35B. Non-Profit | Ayushman Bharat Pradhan Mantri Jan Arogya Yojana | Health is a Universal Right |
36. David v/s Goliath | Hotstar | Koi Yaar Nahi Far | |
36. David v/s Goliath | Hotstar Premium | Weaponsing spoilers | |
36. David v/s Goliath | Nescafe | Brewing coffee in a chai country | |
36. David v/s Goliath | Nestle (MAGGI) | HOW AN INTERNATIONAL MASALA BRAND TOOK ON INDIAN MASALA BRANDS | |
36. David v/s Goliath | Apollo Tyres | Apollo Alpha: How a late entrant took on two industry giants. And won. | |
36. David v/s Goliath | Bajaj Platina | Platina Aaram Rath | |
36. David v/s Goliath | Ovenstory | IT’S ALL ABOUT THE CHEESE | |
36. David v/s Goliath | Complan | Standing tall amongst giants | |
36. David v/s Goliath | Bajaj Dominar | Dominar Odysseys | |
36. David v/s Goliath | Spotify India | Sunte Ja | |
36. David v/s Goliath | Hotstar VIP | Killing the age-old TV viewing habit of a militant football fan | |
36. David v/s Goliath | DOMEX | Pick Up The Brush | |
36. David v/s Goliath | BRU | MAKING COFFEE ANDHRA’S CUP OF TEA | |
36. David v/s Goliath | Anchor by Panasonic | Naye India ke badhte load ke liye | |
36. David v/s Goliath | Asian Paints Adhesives TruGrip Ultra | FURNITURE KA MAUN VRAT | |
36. David v/s Goliath | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | |
36. David v/s Goliath | DUROFLEX | COMFORT FOR THOSE WHO NEED IT | |
36. David v/s Goliath | Pure Magic Chocolush | BRITANNIA PURE MAGIC CHOCOLUSH RELAUNCH | |
36. David v/s Goliath | Tata Sky | GETTING APPA TO APPROVE | |
37. Integrated Advertising Campaign | Hotstar | Koi Yaar Nahi Far | |
37. Integrated Advertising Campaign | Hotstar Premium | Weaponsing spoilers | |
37. Integrated Advertising Campaign | Airbnb India Pvt. Ltd. | That’s why We Airbnb | |
37. Integrated Advertising Campaign | Nescafe | Creating new rite of passage for Indian teens | |
37. Integrated Advertising Campaign | Nestle (MAGGI) | 2 minute life lessons | |
37. Integrated Advertising Campaign | Durex | Breaking the taboo around female sexuality | |
37. Integrated Advertising Campaign | BMGF | When family planning had a better plan | |
37. Integrated Advertising Campaign | Dettol | When moms lent a helping hand | |
37. Integrated Advertising Campaign | Dabur | Uniform approach to behavioural change | |
37. Integrated Advertising Campaign | STATE BANK OF INDIA | Say YO to Life | |
37. Integrated Advertising Campaign | Complan | Complete meal, not piecemeal | |
37. Integrated Advertising Campaign | Maybelline New York India | The foundation of fairness | |
37. Integrated Advertising Campaign | Bajaj Auto | WORLD’S FAVOURITE INDIAN | |
37. Integrated Advertising Campaign | Bharatiya Janata Party | Modi Hai To Mumkin Hai | |
37. Integrated Advertising Campaign | Anchor by Panasonic | Naye India ke badhte load ke liye | |
37. Integrated Advertising Campaign | VOLTAS | ADJUSTABLE ACs FOR THE ADJUSTING INDIAN | |
37. Integrated Advertising Campaign | ITC Aashirvaad | Getting Rice-devotees to fall in love with Atta | |
38. Sustained Success | 38A. Products | Nihar Shanti Amla | Good brand to a great hair oil |
38. Sustained Success | 38A. Products | Sofy | Sofy AntiBacteria: Hum aage aage duniya peeche peeche |
38. Sustained Success | 38A. Products | BRU | GOING BACK TO ITS SOUTH INDIAN ROOTS |
38. Sustained Success | 38A. Products | Surf Excel | Giving Fight Against Dirt A Karmic Perspective |
38. Sustained Success | 38A. Products | Cadbury Bournvita | BOURNVITA- SHIFTING PERSPECTIVE ON MARKS |
38. Sustained Success | 38B. Services | AMFI | Mutual Funds Sahi Hai |
38. Sustained Success | 38B. Services | The Akanksha Foundation | Persistent Pitchers |
39. New Product or Service | Love & Care | Born on the Runway | |
39. New Product or Service | Dettol | When moms lent a helping hand | |
40. Influencer Marketing | Johnson’s Baby | Johnson’s Baby – Turn To Learn | |
40. Influencer Marketing | Volkswagen India | Volkswagen – Cup Edition | |
40. Influencer Marketing | Hotstar | The New Social Network for IPL | |
40. Influencer Marketing | The Times of India | Bol Daal | |
40. Influencer Marketing | Gillette | Barbershop Girls | |
40. Influencer Marketing | Durex | Breaking the taboo around female sexuality | |
40. Influencer Marketing | Bajaj Dominar | Dominar Odysseys | |
40. Influencer Marketing | HDFC Bank Ltd. | #StopMithani | |
40. Influencer Marketing | Cadbury Dairy Milk | Drowning Hate With Heart | |
41. Use Of Data | Cadbury Fuse | Cadbury Fuse – Hunger Gets Personal | |
41. Use Of Data | Pantaloons | CREATING ONE OF INDIA’S HIGHEST ROI LOYALTY PROGRAMMES | |
41. Use Of Data | Flipkart Internet Private Limited | Hagglebot | |
41. Use Of Data | Spotify India | There’s a playlist for that | |
41. Use Of Data | #WeTweet Together | ||
41. Use Of Data | Spotify India | Beat of a Billion | |
41. Use Of Data | JCB | Using Data to speak to Human aspiration | |
41. Use Of Data | Ikea | How Ikea used Data to connect with Indian Families? | |
42. The Internal Marketing Award | Publicis Groupe | All Equal | |
43. The Disruptive Differentiators Award | Racold | Mind Your Language | |
43. The Disruptive Differentiators Award | Big Bazaar | Paani ke daam mein doodh | |
43. The Disruptive Differentiators Award | STAYFREE | BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER | |
43. The Disruptive Differentiators Award | Chalo | Kuch Pyare Pal Churao | |
43. The Disruptive Differentiators Award | NBA | NBA Takes Over India’s Backyard | |
43. The Disruptive Differentiators Award | Fevikwik | Phenko Nahi Jodo | |
43. The Disruptive Differentiators Award | Hindustan Unilever Limited (Corporate) | The Shower | |
43. The Disruptive Differentiators Award | PUMA | #SOCKTHEM | |
43. The Disruptive Differentiators Award | Times of India | Times Out & Proud: India Comes Out of the Closet | |
43. The Disruptive Differentiators Award | Thumbstoppers | ||
43. The Disruptive Differentiators Award | Make A Difference | #NeverTooLate | |
43. The Disruptive Differentiators Award | Castrol CRB Turbomax | TruckAasana – Caring for the Real Engine | |
43. The Disruptive Differentiators Award | Cadbury Celebrations | The Gift Of Good Intentions | |
43. The Disruptive Differentiators Award | Cadbury Unity Bar | Chocolate That’s Made Of India, For India | |
44. Small Budgets | 44A. Products | Gulf Oil Lubricants India Ltd. | Gulf Supreme Tractorotsav |
44. Small Budgets | 44A. Products | The Times of India | Bol Daal |
44. Small Budgets | 44A. Products | Dr. Fixit Roofseal | Chhappar Phaad Ke |
44. Small Budgets | 44A. Products | Mumbai Mirror | Operation Khataara |
44. Small Budgets | 44A. Products | JCB | Digging yourself out of a digital ditch |
44. Small Budgets | 44A. Products | Jeep | Jeep Democracy |
44. Small Budgets | 44B. Services | STAYFREE | BREAKING THE BARRIERS OF ONE TABOO WITH ANOTHER |
44. Small Budgets | 44B. Services | McDonald’s | Make Your Choice |
44. Small Budgets | 44B. Services | Spotify India | Memevertising |
44. Small Budgets | 44B. Services | Spotify India LLP | HIJACKING IPL CHATTER WITHOUT THE SPONSORSHIP |
44. Small Budgets | 44B. Services | The Wishing Factory | #AadhiwaliZindagiMitao |
44. Small Budgets | 44B. Services | CarDekho | Beating the Patriarchy on the Indian Roads |