Mindshare won the 'Agency of the Year' title at the Emvies for the sixth year in a row.
The agency won three Golds, nine Silvers and six Bronze metals on its way to the title. Hindustan Unilever was awarded the 'Client of the Year'.
At the awards ceremony which took place at the Taj Land's End in Mumbai on 6 September, Lodestar, Maxus, IBS and Ogilvy were the other big winners.
Lodestar finished with five Golds, seven Silvers and a Bronze on the night.
Ogilvy won four Golds, two Silvers and a Bronze.
Maxus received three Golds, six Silvers and three Bronze awards.
IBS received three Golds. The agency also won the Grand Emvie for its campaign for Tata Docomo, 'Hyper Personalisation'.
The Young Emvie of the Year 2013 was awarded to Farah Siddiqui from Mindshare.
The People's Choice Awards went to Lodestar (Saridon), Madison Media Infinity (Parachute Advansed) and Madison Media Pinnacle (Halls) for 21, 22 and 23 August respectively.
View all the winners below followed by the points tally by agency.
| Agency Name | Case Study | Metal |
| BEST MEDIA STRATEGY - CONSUMER PRODUCTS | ||
| Lodestar UM | Saridon - National Headache Reliever | Gold |
| OMD India | Johnson's Baby - Share the language of love | Silver |
| Mindshare | Clear Anti Dandruff Shampoo - Clear Marries Cinema | Bronze |
| BEST MEDIA STRATEGY - CONSUMER DURABLES | ||
| Maxus | Fiat - The Advantage of Disadvantage | Gold |
| Mediacom | Volkswagen - Post It To Win It | Silver |
| Mindshare | Godrej Appliances Range - Godrej One Watt | Silver |
| Mediacom | Vespa: Un-Scooter the Scooter | Bronze |
| BEST MEDIA STRATEGY - SERVICES | ||
| ibs | Tata Docomo - Hyper Personalisation | Gold |
| MEC | Reliance Mobile - Dual Search | Bronze |
| Mindshare | American Express - Amex Breaking The Cutter, Breaking the Terminal Pattern | Bronze |
| BEST MEDIA STRATEGY - MEDIA/MEDIA PROPERTY | ||
| Lodestar UM | Coke Studio - Match me if you can | Silver |
| Mindshare | ABP Ananda - Cholchhe Na Aar Cholbe Naa | Silver |
| BEST MEDIA INNOVATION - RADIO | ||
| Lodestar UM | Saridon - National Headache Reliever | Gold |
| Mindshare | Closeup Toothpaste - India's favourite Non-Sporting Game | Silver |
| Maxus | Colors: Bigg Boss 6 - Audio Transformed to Visual | Bronze |
| Maxus | Sur Kshetra on Colors - Mile Sur Mera Tumhara | Bronze |
| BEST MEDIA INNOVATION - DIRECT MARKETING | ||
| Ogilvy India | Lifebuoy - Roti Reminder | Gold |
| GroupM Dialogue Factory | Muncipal Corporation of Greater Mumbai - Sweet of Life | Silver |
| Ogilvy India | Akanksha Foundation - Classroom Mumbai | Silver |
| Ogilvy India | Vodafone Corporate - Musical Earmuff | Bronze |
| BEST MEDIA INNOVATION - CINEMA | ||
| Lodestar UM | Tata Nano - From Reel to Real | Silver |
| Mindshare | Lifebuoy Handwash - Chintoo - The Reel Hero Who Made Interval a fun Memorable Experience | Bronze |
| BEST MEDIA INNOVATION - OUT OF HOME | ||
| MediaCom | Volkswagen - Post It To Win It | Gold |
| Madison Media Pinnacle | Cadbury Celebrations - Sister's Street | Gold |
| Mindshare | Horlicks | Silver |
| DDB Mudra Max | Country Inn & Suites - Earth Hour Happy Hour | Silver |
| DDB Mudra Max | Adventure 18 - Window Washer | Bronze |
| BEST MEDIA INNOVATION - TV - CONSUMER PRODUCTS | ||
| MEC | Colgate Dental Cream - Chota Reporter | Silver |
| Madison Media | Cadbury Celebrations - Gift a Diwali | Silver |
| BEST MEDIA INNOVATION - TV - SERVICES | ||
| Maxus | Vodafone - 'Alag Log, Alag Zarooratein' | Silver |
| Lodestar UM | Tata Docomo - The Big Story | Silver |
| BEST MEDIA INNOVATION - TV - MEDIA/MEDIA PROPERTY | ||
| Maxus | Nokia Lumia - 'Your Wish is My APP' | Gold |
| BEST MEDIA INNOVATION - SPONSORSHIP | ||
| Lodestar UM | Amul Milk - Making Milk Exciting | Gold |
| Mindshare | Lay's - What's Cooking - Good Looking | Silver |
| Lodestar UM | Tata Nano - Nano Drive - Athon | Silver |
| Madison Media Plus | Bharti Airtel - India's First Social TV | Bronze |
| BEST MEDIA RESEARCH USING PROPRIETORY DATA | ||
| Madhouse India | MadPLanner- No ComScore, No Problem | Gold |
| Maxus | Agency Research Facebook - Giving new defination to likes - Part 2 | Bronze |
| Madison Media | Cadbury - Digital Consumer Clusters | Bronze |
| Starcom MediaVest Group | A POEM with Numbers | Bronze |
| BEST MEDIA RESEARCH USING EXISTING DATA | ||
| Lodestar UM | Tata Aria - RJ Matrix - A Planning Blueprint for Radio FM | Silver |
| Starcom MediaVest Group | Is 5>6.25? Maybe… Looking Beyond the Numbers - Using the Numbers | Silver |
| Starcom MediaVest Group | Inflation Kitna Hoga? | Bronze |
| BEST MEDIA INNOVATION - AMBIENT MEDIA | ||
| Ogilvy India | Lifebuoy Roti Reminder | Gold |
| Ogilvy India | Akanksha Foundation | Gold |
| Ogilvy India | Fevicol - 'Free Store' | Silver |
| Mindshare | Horlicks - Aahar Abhiyaan | Bronze |
| BEST MEDIA INNOVATION - DIGITAL (SEARCH) | ||
| Maxus | Fiat - The Advantage of Disadvantage | Gold |
| MEC | Reliance Mobile - Dual Search | Bronze |
| BEST MEDIA INNOVATION - DIGITAL (SOCIAL MEDIA) | ||
| Mindshare | Axe Deodorant - 5.2 years of digital content viewed in just 6 months | Gold |
| Maxus | Nokia Asha 200 - World's first reality show Nokia Mobile Antakshari | Silver |
| Mediacom | Pampers - Mother Calling Mohter | Bronze |
| BEST MEDIA INNOVATION - DIGITAL (MOBILE/HANDHELD DEVICES | ||
| ibs | Tata Docomo - Hyper personalisation | Gold |
| Maxus | Nokia Asha 200 - Antakshari: Mobile stealing the show from TV and spends too | Silver |
| Maxus | YouTube - Mobile goes scoial with PRBT | Silver |
| Madison Media | Halls - Mobile Breathe Machine | Bronze |
| BEST MEDIA INNOVATION - DIGITAL (VIDEO) | ||
| Mindshare | Axe Deodorant - 5.2 years of digital content viewed in just 6 months | Gold |
| Mediacom | Volkswagen Jetta - YouTube Test Drive | Silver |
| BEST MEDIA INNOVATION - DIGITAL (DISPLAY) | ||
| ibs | Tata Docomo - Hpyer Personalisation | Gold |
| MediaCom | Duracell | Gold |
| Maxus | Mathrubhumi Club FM, World's first on Demand Web Radio Station Created Inside a Banner | Silver |
| BEST ONGOING MEDIA CAMPAIGN | ||
| Madison Media | Cadbury Dairy Milk - Shubh Aramabh | Gold |
| Lodestar UM | Coke Studio - Endless journey of Music | Silver |
| Maxus | Vodafone ZooZoos - Convergence of paid, owned and earned media | Silver |
| Madison Media | Parachute Advansed Ayurvedic Hair Oil - Engineering Recommendations | Silver |
| Mindshare | Surf Excel - Nanhe Patrakar se Nanhe Farishton ka safar | Bronze |
| Mindshare | Clinic Plus - Clinic Plus Chulbull hai na | Bronze |
| BEST MEDIA INNOVATION - BRANDED CONTENT | ||
| Mediacom | Gillette - Soldier for women | Silver |
| Madison Media | Cadbury Dairy Milk - The Wedding Song | Silver |
| Mindshare | Closeup Toothpaste - Closeup Muskaan Begum | Silver |
| Mindshare | Axe Deodorant - 5.2 years of content interaction in just six months | Silver |
| BEST MEDIA INNOVATION - PRINT (DAILIES) | ||
| Lodestar UM | Tata Docomo - Unfinished Stories | Gold |
| Mindshare | Lifebuoy - Chintoo's Lifebuoy Adventure - Disrupts his 21 year journey | Silver |
| BEST MEDIA INNOVATION - PRINT (MAGAZINES) | ||
| DDB MudraMax | Femina - User Generated Magazine: Made by You | Silver |
| BEST MEDIA INNOVATION - EVENTS | ||
| Ogilvy India | Akanksha Foundation - Classroom Mumbai | Gold |
| DDB Mudra Max | Rotary Eye Bank | Gold |
| Madison Media | Cadbury Dairy Milk - When Mishti Weds Cadbury | Silver |
| DDB Mudra Max | Save The Children - Chotu CEO | Bronze |
| BEST INTEGRATED CAMPAIGN - MEDIA/MEDIA PROPERTY | ||
| Mindshare | ABP Ananda - Cholchhe Na Aar Cholbe Naa | Gold |
| BEST INTEGRATED CAMPAIGN - CONSUMER PRODUCTS | ||
| Lodestar UM | Coke Studio - One with youth | Gold |
| Madison Media | Cadbury Dairy Milk - The Grand Indian Mishti Wedding | Gold |
| OMD India | Johnson & Johnson - Stayfree - Women for Change | Silver |
| MEC | Colgate Dental Cream - Chota Reporter | Silver |
| MediaCom | Gillette - Soldier for Women | Bronze |
| BEST INTEGRATED CAMPAIGN - CONSUMER DURABLES | ||
| Lodestar UM | Tata Vista D90 - Creating Thrill Across Media | Silver |
| MediaCom | Volkswagen Post It To Win It | Bronze |
| BEST INTEGRATED CAMPAIGN - SERVICES | ||
| Mindshare | Idea - India beats to the tune of Honey Bunny | Silver |
| Lodestar UM | Tata Docomo - The Complete Story | Bronze |
| YOUNG EMVIE OF THE YEAR | ||
| Mindshare | Farah Siddiqui | Winner |
| Mindshare | Neel Pandya | Runner up |
| DDB Mudra Max | Arjun Paul Vedanayagam | Runner up |
| BEST USE OF A BOLLYWOOD CELEBRITY IN MEDIA | ||
| Mindshare | Active Wheel - 'Tiger ne Ghumaya Entertainment Ka Wheel' | Gold |
| Mindshare | Brooke Bond Red Label Health Challenge | Bronze |
| BEST IMPLEMENTATION TEAM OF THE YEAR | ||
| Best Media Innovation - Ambient Media | Ogilvy India - Lifebuoy Roti Reminder | Gold |
| Best Media Innovation - Digital (Social Media) | ibs - Tata Docomo - Hyper Personalisation | Gold |
| Best Media Innovation- Sponsorship | Lodestar UM - Amul Milk - Making Milk Exciting | Silver |
| Best Media Innovation - Out of Home | Mindshare - Horlicks | Silver |
| Grand Emvie: ibs - Tata Docomo - Hyper Personalisation - The World's first CRM Powered Campaign on Social Media | ||
| Position | Agency | Grand Emvie (20 Points) | Gold (15 Points) | Silver (10 Points) | Bronze (5 Points) | Total Points |
| 1 | Mindshare | 0 | 3 | 9 | 6 | 165 |
| 2 | Lodestar UM | 0 | 5 | 7 | 1 | 150 |
| 3 | Maxus | 0 | 3 | 6 | 3 | 120 |
| 4 | Ogilvy India | 0 | 4 | 2 | 1 | 85 |
| 5 | Madison Media Pinnacle | 0 | 3 | 3 | 2 | 85 |
| 6 | MediaCom Communications | 0 | 2 | 3 | 4 | 80 |
| 7 | ibs | 1 | 3 | 0 | 0 | 65 |
| 8 | DDB MudraMax | 0 | 1 | 2 | 3 | 50 |
| 9 | MEC | 0 | 0 | 2 | 2 | 30 |
| 10 | OMD India | 0 | 0 | 2 | 0 | 20 |
| 11 | Starcom MediaVest Group | 0 | 0 | 1 | 2 | 20 |
| 12 | Madhouse India | 0 | 1 | 0 | 0 | 15 |
| 13 | Madison Media Infinity | 0 | 0 | 1 | 0 | 10 |
| 14 | GroupM Dialogue Factory | 0 | 0 | 1 | 0 | 10 |
| 15 | Madison Media Plus | 0 | 0 | 0 | 1 | 5 |
| Total Metals | 1 | 25 | 39 | 25 |
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