Advertising Media PR Marketing
Campaign India Team
Dec 23, 2024

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

4 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

When creativity meets code: The human algorithm problem

7 When creativity meets code: The human algorithm problem

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

Five rules for crafting a high-impact festive campaign

10 Five rules for crafting a high-impact festive campaign

Related Articles

Marketing to machines: When bots become the target audience
Marketing
May 05, 2025
Vinita Bhatia

Marketing to machines: When bots become the target ...

CMOs must master AI to prove marketing’s business impact: Rohit Dadwal
Advertising
Oct 18, 2024
Vinita Bhatia

CMOs must master AI to prove marketing’s business ...

WPP launches Open Pro for marketers to create campaigns without an agency
Advertising
Oct 24, 2025
Lucy Shelley

WPP launches Open Pro for marketers to create ...

What does ethical marketing look like when AI is in the driver’s seat?
Marketing
Aug 25, 2025
Matthew Keegan

What does ethical marketing look like when AI is in ...

Just Published

From billboards to reels: How athletes became the medium
Marketing
7 hours ago
Shannon Tellis

From billboards to reels: How athletes became the ...

As digital fandom reshapes sports marketing, brands are shifting from endorsements to immersive, athlete-led storytelling that trades visibility for emotional relevance.

Why Dentsu’s next buyer can’t look like Havas or the industry it’s leaving behind
Opinion
9 hours ago
Humphrey Ho

Why Dentsu’s next buyer can’t look like Havas or ...

Selling the international arm won’t be simple, opines Humphrey Ho. The buyer can’t look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind.

Duplication blindness: Why India urgently needs unified media measurement
Media
9 hours ago
Venkat Mallik

Duplication blindness: Why India urgently needs ...

The rise of digital technology has splintered media consumption across multiple platforms and devices. The problem is no longer a lack of data, but a lack of interoperable data.

Dreams, detours and doorsteps: Housing.com’s humorous take on life upgrades
Advertising
9 hours ago
Campaign India Team

Dreams, detours and doorsteps: Housing.com’s ...

Leo Burnett’s new campaign for real estate platform turns life’s financial ups and downs into a witty reminder that every twist deserves a new home.