Campaign India Team
Dec 23, 2024

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.

Farewell to 2024; A glimpse into 2025

Oh, 2024, what a thrilling ride,
From AI's ascent to campaigns with pride.
As the year bows out, let's set our sight,
On 2025 trends that are burning bright.

From promise to power displayed
AI is no longer just hype, its mark is made.
Micro-moments crafted with precision divine,
Dynamic ads that know your mind.
Think Tata Power’s AI Xmas surprise,
AI connects where human hearts lie.

Through algorithmic walls, stories broke free,
Brands embrace fandoms and community.
Not just products, but tales to tell,
In digital spheres, where narratives sell.
Like YouTube’s Ganji Chudail tales so bold,
Stories of wit that never grow old.

Retail changed shape, became the shopper’s new muse,
Data’s the king in this game of views.
Blinkit and Zepto, the titans of q-commerce trade,
Serve ads where buyer paths are laid.
Imagine Making Soan Papdi great again, 
A smart complementary media shift of data and festivity.

The quest for quality, got loud and clear,
In cluttered feeds, the sharp must steer.
Strategic ties and premium craft,
Cut through the noise with a meaningful draft.
Remember Cred’s Great For The Good spree?
A masterclass in strategy.

An uneven future claimed, Local’s the call,
Where dialects change as short as a hall.
Brands embrace Bharat, its soul so wide,
Hyperlocal wins, from state to side.
Think Tata Tea’s Jaago Re themes,
Waking the heart, sparking dreams.

As we bid adieu to 2024,
Ye creative folks, take note of what’s in store.
From AI’s touch to tales that bind,
2025 is for the bold and kind.

So, here’s to the year ahead so vast,
May your campaigns and strategies last!

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey, Royaloak, Royal Challenge Packaged Drinking Water, and more, in our weekly roundup.

15 hours ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

18 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

18 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.