Advertising Media PR Marketing
Campaign India Team
Dec 23, 2024

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends likely to shape 2025.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Marketing to machines: When bots become the target audience
Marketing
May 05, 2025
Vinita Bhatia

Marketing to machines: When bots become the target ...

CMOs must master AI to prove marketing’s business impact: Rohit Dadwal
Advertising
Oct 18, 2024
Vinita Bhatia

CMOs must master AI to prove marketing’s business ...

What does ethical marketing look like when AI is in the driver’s seat?
Marketing
Aug 25, 2025
Matthew Keegan

What does ethical marketing look like when AI is in ...

Humans or machines; creativity or technology: is the marketing industry investing in the right areas?
Advertising
Jul 06, 2023
Matthew Keegan

Humans or machines; creativity or technology: is ...

Just Published

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
Marketing
5 hours ago
Robert Jeffery

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

YouTube doubles down on AI, brand deals and creator tools
Marketing
6 hours ago
Vinita Bhatia

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Marketing
7 hours ago
Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

The real risk in playing it safe
Opinion
7 hours ago
Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.