FCB names Susan Credle global CCO

Susan Credle will leave her role as US chief creative officer at Leo Burnett in January to take over as global CCO For FCB. 

 

CEO Carter Murray announced Credle’s hire, which will take effect in January 2016; she will replace Jonathan Harries, who has held the title since 2006 and will become chairman of the network. Executive Chairman Howard Draft retired in 2014.

 

FCB said Murray and Harries searched for a year to find Harries’ replacement. "The moment we met Susan, we both felt that she would be the perfect creative leader, given our ambition of being a true creative/business partner to our clients to help change consumers’ behavior," Murray said in a statement. "Susan is joining a group of talented creative people and her wealth of experience, perspective and leadership style will make us all that much better."

 

Credle has been with Leo Burnett in Chicago since 2009 and started her career at BBDO New York.

 

The move is the latest in a series of changes implemented by Murray since he took the role of CEO in September 2013, including reclaiming the name FCB in 2014. (It had been renamed DraftFCB after a 2006 merger between Foote, Cone & Belding and Draft.)

 

"I respect legacy brands, and that includes agencies," Credle said in a statement. "In March of 2014, FCB reclaimed its name. It’s a name that has a rich history of creating compelling work that has moved the industry forward. Today, FCB has the ambition and the scale to do this again."

 

(This article first appeared on www.campaignlive.com)