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Jan 21, 2009
Fiat's launch campaign for Linea banks on looks, styling
Bates 141 has created the launch TVC for Fiat Linea, the mid-sized car from Fiat India. The basic thought behind the campaign is "Admiration Guaranteed," where the core idea was to showcase the good looks and styling of the new model.The Linea competes in its category with cars like Ford Fiesta, Honda City, Hyundai Verna and Maruti SX4.
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