Campaign India Team
Mar 02, 2021

Former CEO of BARC Partho Dasgupta granted bail

Was arrested on 24 December in the ongoing #TRPScam

Partho Dasgupta
Partho Dasgupta
The Bombay High Court has granted bail to former BARC CEO Partho Dasgupta, after more than a month and a half in the custody of Mumbai Police.
 
Dasgupta was arrested on 24 December after allegations of manipulating viewership data as well as TRP. The arrest was made after a third-party audit which submitted a report to the Mumbai Police in July 2020. 
 
On 15 January, he was taken to JJ Hospital (Mumbai) in an unconscious state, after WhatsApp conversations of more than 500 pages between him and Republic TV's Arnab Goswami had gone viral on social media, in connection with the #TRPScam. It is claimed that senior BARC India officials manipulated ratings to make Republic TV as the most-viewed English news channel.
 
Since then, Times Network has sent a legal notice to BARC. It has alleged that illegal and fraudulent viewership data caused the channel damage worth Rs 431 crore.
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Myntra’s ‘Fashion with caution’ turns heads—and ...

Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.

22 hours ago

WPP’s Ketan Desai to head Monks India

A veteran industry leader with over 20 years of agency experience, Desai takes over from Robert Godinho, the outgoing managing director.

23 hours ago

HUL tops TV ad volumes with 16% share in 2024: TAM AdEx

Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.

1 day ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.