Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
2 days ago
From TV to OTT: Redefining brand advertising with AI and personalisation
With OTTs dominating TV advertising space, brands must adapt to AI-led, precision-targeted campaigns for deep engagement, says Mashrise co-founder.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Media
Nov 16, 2023
Prime Video launches sports streaming services
Media
Jul 14, 2022
Netflix picks Microsoft to power ad-supported tier
Just Published
Advertising
51 minutes ago
Adland under scrutiny: CCI raids top agencies over ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.
Advertising
18 hours ago
Goafest 2025 returns to Goa with ‘Ignite’ in the ...
Featuring the ABBY Awards with new categories, this year’s edition will offer a fresh immersive ‘Goafest Village’ experience.
Advertising
21 hours ago
ZMCL, IDPL launch influencer marketing platform
Named Zeefluence, the platform to connect brands with right influencers and provide amplification across Zee Media’s network.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Media
21 hours ago
TV broadcasters' margins to grow 3% by 2027: Study
The revenue from traditional linear TV broadcasting is expected to remain stable or marginally fall, according to Crisil Ratings.
