Campaign India Team
Jul 09, 2020

Gaana launches social videos platform called HotShots

Gets singers like Neha Kakkar and Darshan Raval to launch content

Gaana launches social videos platform called HotShots
Gaana has rolled out its short-video platform called HotShots. The platform allows users to create their own content with customisable tools. 
 
The platform has tied up with singers like Neha Kakkar, Darshan Raval, Maninder Buttar, Tony Kakkar as well as other content influencers for the launch. 
 
Prashan Agarwal, CEO, Gaana, said, “At Gaana, we have always emphasized on placing the power of digital content creation into the hands of emerging talent. We had launched Gaana Vertical Video platform last year to allow our celebrities/singers to connect with our audience through Short Videos. Today we are building upon that expertise by unveiling the ultimate short video creation and consumption platform ‘Gaana Hotshots’. Our home-grown entertainment super app is ready to serve as the country’s go-to destination for entertainment across music, podcasts, short viral videos and buzz, offering aspiring Indians the power to become influencers in their own right with Gaana’s world-class live streaming & short video capabilities.” 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.