![The Olympic rings on the Eiffel Tower near the restored statue of Cavalier Arabe in Paris. (Photo credit: Geoffroy Van Der Hasselt / Getty Images)](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fparis-olympics-rings-Getty-RM-2159950810-PRW.jpg&h=570&w=855&q=100&v=20170226&c=1)
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From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.
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