Advertising Marketing
Frank Washkuch
Jul 12, 2024

Paris 2024: Pressure is on brands to produce in big moments as the games begin

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

The Olympic rings on the Eiffel Tower near the restored statue of Cavalier Arabe in Paris. (Photo credit: Geoffroy Van Der Hasselt / Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

7 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

8 Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession

Meta meltdown: How agencies are coping with social media downtime

9 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

10 WPP scales up investments in India amid strategic growth plans

Related Articles

Urban Indians likelier to rely on social media, TV for Paris 2024 Olympics
Advertising
Jul 24, 2024
Campaign India Team

Urban Indians likelier to rely on social media, TV ...

Google’s emotional ‘Year in Search 2024’ film spotlights the year’s ‘breakout’ searches
Advertising
Dec 19, 2024
Leslie Blount

Google’s emotional ‘Year in Search 2024’ film ...

Aditya Birla Capital teams up with IOA for Paris Olympics 2024
PR
Jun 20, 2024
Campaign India Team

Aditya Birla Capital teams up with IOA for Paris ...

'Games Wide Open': How brands are turning Paris into one giant Olympic ad
Advertising
Aug 06, 2024

'Games Wide Open': How brands are turning Paris ...

Just Published

Zepto and boAt's festive ad hits the right note
Advertising
8 hours ago
Campaign India Team

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Advertising
13 hours ago
Siddhant Jain

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Advertising
2 days ago
Campaign India Team

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.