Campaign India Team
May 28, 2020

Games24x7 assigns media mandate to Essence

The mandate includes media planning, media activation and content innovation

Games24x7 assigns media mandate to Essence
Essence has announced that it has bagged the integrated media mandate for Games24x7. The agency's Mumbai office will handle the mandate which includes media planning, media activation and content innovation for all of Games24x7’s gaming platforms.
 
The company's portfolio consists of RummyCircle, My11Circle and Ultimate Games.
 
Siddharth Banerjee, chief revenue and marketing officer, Games24x7, said, “Online gaming in India has come of age and as a market leader in this industry, Games24x7 is seeking to further build exciting gaming propositions for millions of gaming enthusiasts in the country. We are delighted to appoint Essence as our agency of record for our media efforts as we accelerate our growth plans.” 
 
Anand Chakravarthy, managing director, Essence India, said, “A pioneer in the high-growth, technology-driven online gaming sector in India, Games24x7 believes in leveraging the true power of data science to provide millions of game players with unique game-playing experiences. At Essence, we have a similar approach to the use of data, analytics and technology to deliver valuable advertising for brands and their consumers. We are thrilled to collaborate with Games24x7 to further accelerate business growth for its platform brands in India.” 
 
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

21 hours ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

22 hours ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

23 hours ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.