Campaign India Team
May 18, 2011

GEC Ratings: STAR, Colors show marginal improvement

Zee TV stays as is, Sony dips

GEC Ratings: STAR, Colors show marginal improvement

Week 20 of the year saw STAR Plus and Colors improve their performance marginally. STAR Plus moved up by 1 GRP from 324 last week to 325 this week. Colors displayed a relatively larger climb of 5 GRPs from 221 last week to 226 this week.

While Zee TV maintained status quo at 183 GRPs, Sony fell from 150 to 144 GRPs.

Sab improved from 121 GRPs last week to 131 this week, Imagine stayed at 64 GRPs, Star One went up from 34 to 40 GRPs and Sahara One from 26 to 28 GRPs.

 

Source:
Campaign India

Related Articles

Just Published

21 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

23 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

23 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

1 day ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.