Digital
Sabrina Sanchez
May 25, 2021

Gen Z relies on non-traditional sources for healthcare information

A US study by Mediahub reveals social media has become the most trusted source for healthcare information

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

3 India 2030: Middle class majority to fuel shift to experience-led spending

Googlies on Google: A curiosity-driven game for search

4 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Dark humour, desensitisation, and the Gen Z disconnect
Advertising
Mar 17, 2025
Ashish Mishra

Dark humour, desensitisation, and the Gen Z disconnect

Is your Gen Z nostalgia marketing going off-target?
Advertising
Apr 04, 2025
Abhilash Madabhushi

Is your Gen Z nostalgia marketing going off-target?

Snapchat unveils Gen Z-targeted multi-city campaign
Marketing
Mar 26, 2025
Campaign India Team

Snapchat unveils Gen Z-targeted multi-city campaign

Max Fashion decodes Gen Z: No labels, no limits
Advertising
Feb 04, 2025
Campaign India Team

Max Fashion decodes Gen Z: No labels, no limits

Just Published

How Asics India is turning footprints into funnel metrics
Advertising
1 hour ago
Vinita Bhatia

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence
Research and Rankings
3 hours ago
Ravi Balakrishnan

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

Personalisation gives 40% higher conversion to brands: Study
Advertising
3 hours ago
Campaign India Team

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

Interpublic reports $94 million loss for Q1 2025
Advertising
5 hours ago
Shauna Lewis

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.