Setting the tempo for Goafest 2013, the Advertising Conclave on 4 April gave agencies the opportunity to listen to client perspectives under the theme ‘Time to Listen’.
Kicking off the Advertising Conclave, HUL’s Nitin Paranjpe spoke about the shift from creating a myth and communicating it to finding a truth and sharing it – and winning back consumer trust. Read more on what he had to say:
‘We need to start reinventing the model of building brands’ – Nitin Paranjpe, HUL
RS Sodhi, MD, GCMMF (Amul), in his maiden appearance at an advertising conference, spoke of the changes he would like to see at the ad industry end. Read more:
‘Ad awards will make sense if clients evaluate them’ - RS Sodhi
Arundhati Bhattacharya, MD, SBI Capital Markets, and Suresh Bandi, deputy managing director, Panasonic India, underlined the need for results-driven advertising and performance-based fees.
Clients to agencies - Performance matters, results count
Harit Nagpal, MD and CEO, Tata Sky; Arunabh Das Sharma, president - revenue, Bennett Coleman and Co.; and , Sunil Alagh, founder, CEO, SKA Advisors reflected on business and media complexities, client-agency relationships and talent issues in advertising.
‘Agencies must realise the complexity of the business': Harit Nagpal
While the Advertising Conclave explored what clients expect from agency partners, Campaign India asked adlanders for their wish list from clients
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