Goafest: Look who’s talking: Sir John Hegarty

Sir John Hegarty, Chairman & Worldwide Creative Director of Bartle Bogle Hegarty (BBH) is one of the three speakers confirmed for this year’s Goafest. Sir John was in Mumbai recently for the official launch of BBH’s India operations.

Sir John began his career in advertising as a junior Art Director at Benton and Bowles, London, in 1965. He next worked with a small agency, John Collings & Partners.

In 1967 he joined Cramer Saatchi consultancy which later became Saatchi & Saatchi in 1970, where he was a founding shareholder. A year later he was appointed Deputy Creative Director.

Sir John left Saatchi & Saatchi in 1973 to co-found TBWA, London, as Creative Director. The agency was the first to be voted Campaign magazine's Agency of the Year in 1980.

He left TBWA in 1982 to co-found Bartle Bogle Hegarty. Four years later in 1986, BBH was voted Campaign's Agency of the Year, and won the title once again in 1993. In addition, BBH became the Cannes Lions Advertising Festival's very first Agency of the Year in 1993. It also won the title again in 1994.

Hegarty has been responsible for numerous accolades for the agency. Hegarty has won over 15 Clios alone, and his Levi's 501 work is in the Clio Hall of Fame. Since its inception in 1982 BBH has been named Agency of the Year more than six times, most notably by Campaign magazine, who also named BBH as their first-ever Network of the Year in 2004.

Source: Berlin School of Creative Leadership

Watch Sir John Hegarty speak about risk and excitement in advertising, below: