Campaign India Team
Oct 13, 2011

GoodFood assigns creative duties to Mudra West

This is the fifth World Wide Media account to be handled by the agency

GoodFood assigns creative duties to Mudra West

BBC GoodFood Magazine has assigned its creative duties to Mudra West. The newly launched magazine becomes the fifth account under World Wide Media to be handled by Mudra West.
 
On choosing Mudra West as the creative agency, Debolin Sen, publisher of Lonely Planet, BBC TopGear and BBC Good Food magazines said, “Food is the most exciting story unfolding in India. The launch of BBC GoodFood Magazine is yet another interesting journey we embark on. A brand with an incredible legacy, GoodFood allows you to explore and chart new territories. Our phase wise launch build up to 21 October (the day the magazine hits stands) is in full flow. Frankly, we couldn’t have asked for a better creative partner than Mudra West to assist us. I am glad they are handling GoodFood in addition to Lonely Planet and TopGear.-  three prestigious and iconic brands.”
 
On winning the account, Arijit Ray, president, Mudra West, said, “This is our fifth brand from the Worldwide Media portfolio. It will be our privilege to shape another iconic brand - India Charter Good Food. We look forward to working very closely with the brand team to launch it on the 21st of October.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Magnite upgrades SpringServe video platform

The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.

1 day ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

1 day ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.