Mudra West bags BBC Top Gear account

Mudra West has been awarded the account of BBC Top Gear India. The agency also handles Lonely Planet, Filmfare and Femina, all of which are published by Worldwide Media in India. 

Debolin Sen, publisher, Lonely Planet Magazine and BBC Top Gear, said, “We are pleased to have Mudra West on board as our very able creative partners. They are a young, bright, dynamic and a committed team.  We’ve worked with them for a year now on Lonely Planet magazine and are confident of awarding them the responsibilities of BBC Top Gear Magazine too. I look forward to their continuous contribution to the brand in 2011, in what will be the year of BBC Top Gear in India.”

Arijit Ray, president, Mudra West, said, “We work very closely with the Worldwide media team on Lonely Planet, Filmfare and Femina. It is our pleasure to have got the opportunity to contribute towards charting the journey of an iconic motoring media brand like BBC Top Gear in India. We look forward to working closely with the brand team to create a distinctive imagery for the magazine, amongst car lovers and auto enthusiasts.”