Advertising Media Marketing Digital
Shawn Lim
Apr 24, 2024

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

3 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Wondrlab expands tech portfolio with BigStep acquisition

7 Wondrlab expands tech portfolio with BigStep acquisition

South Indian films dominate box office in 2024: Ormax report

8 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

9 Valentine's Day 2024: Brand work that caught our attention

AI-powered content can be a shortcut to marketing greatness

10 AI-powered content can be a shortcut to marketing greatness

Related Articles

Google’s business practices are not just anti-competitive, they’re anti-innovation
Advertising
Sep 13, 2024
Shawn Lim

Google’s business practices are not just anti-compet...

'It’s time to move': Google’s VP, Global Ads on cookie deprecation, privacy regulation and AI integration
Digital
Mar 05, 2024
Joseph Arthur

'It’s time to move': Google’s VP, Global Ads on ...

The promise of AI marketing: Is Google’s PMax living up to the hype?
Digital
Sep 13, 2023
Shawn Lim

The promise of AI marketing: Is Google’s PMax ...

What Chrome’s potential spin-off means for browsers and the ad ecosystem
Opinion
Nov 26, 2024

What Chrome’s potential spin-off means for browsers ...

Just Published

GroupM axes global agency CEO roles in major centralisation push
Advertising
5 minutes ago
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

Dileep’s redemption: Spotlight on India’s unsung coaches
Advertising
1 hour ago
Campaign India Team

Dileep’s redemption: Spotlight on India’s unsung ...

Sportz Village’s new campaign celebrates school coaches as change-makers, weaving emotion and grit into the story of a young cricketer.

The CMO’s MO: Lupin’s Sourabh Agrawal believes that creativity thrives beyond big budgets
Advertising
1 hour ago
Vinita Bhatia

The CMO’s MO: Lupin’s Sourabh Agrawal believes that ...

The pharma firm’s senior VP says Gen AI levels the field, making smart deployment of innovative ideas the key to success.

India’s DPDP Rules: A game-changer for data-driven marketing?
Marketing
2 hours ago
Vishal Kumar

India’s DPDP Rules: A game-changer for data-driven ...

The proposed guidelines reshape marketing with data localisation, requiring innovative compliance strategies to thrive in India’s evolving digital ecosystem, opines LeapX's CEO.