The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
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Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.
Asia-Pacific growth is expected to be in line with the global average at +5.8%.
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Brand Buzz index aims to help brands analyse the performance of their influencer marketing initiatives, while comparing it with the brand’s competitors.
Argoid AI’s founders—Gokul Muralidharan, Soundararajan Velu, and Chackaravarthy E—will join the Amagi team.
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