Advertising Media Marketing Digital In-Depth
Lucy Shelley
2 hours ago

Mark Read: 'AI will unlock adland's productivity challenge'

AI to 'touch' every corner of WPP, says Read, as Google touts UK investment.

From left to right: Tina Daheley, Thomas Kurian, Sir Demis Hassabis, Mark Read and Allison Kirkby

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

3 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

IPL ads get a data makeover: What it means for brands

4 IPL ads get a data makeover: What it means for brands

McKinsey & Co acquires India's ETML

5 McKinsey & Co acquires India's ETML

The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

6 The LinkedIn pitch frenzy: Meritocracy or marketing stunt?

Lollapalooza: A cultural investment for brands, not just a sponsorship

7 Lollapalooza: A cultural investment for brands, not just a sponsorship

Brands add colour, meaning, and impact to Holi 2025 campaigns

8 Brands add colour, meaning, and impact to Holi 2025 campaigns

Cadbury 5 Star gives the AI revolution a humorous pushback

9 Cadbury 5 Star gives the AI revolution a humorous pushback

Brands let women do the talking this International Women's Day

10 Brands let women do the talking this International Women's Day

Related Articles

WPP chief exec Mark Read targeted by deepfake scammers
Advertising
May 13, 2024
Will Green

WPP chief exec Mark Read targeted by deepfake scammers

Britannia partners with Google Cloud and WPP agencies to launch recipe creation platform
Marketing
Sep 12, 2024
Campaign India Team

Britannia partners with Google Cloud and WPP ...

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate
Advertising
Jan 17, 2025
Danny Rogers

WPP boss Mark Read hits back at employee vitriol ...

WPP invests in Stability AI
Advertising
Mar 06, 2025
Campaign India Team

WPP invests in Stability AI

Just Published

Omnicom and IPG shareholders approve takeover in key ‘milestone’
Advertising
2 hours ago
Gideon Spanier

Omnicom and IPG shareholders approve takeover in ...

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

Ads everywhere, impact nowhere? Navigating the new media maze
Advertising
3 hours ago
Vinita Bhatia

Ads everywhere, impact nowhere? Navigating the new ...

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?

Films released in February gross INR 1,245 crores on box office: Report
Media
3 hours ago
Campaign India Team

Films released in February gross INR 1,245 crores ...

Chhaava contributes 53% to total box office revenues of the month, finds Ormax Media report.

Adland under scrutiny: CCI raids top agencies over alleged price-fixing
Advertising
4 hours ago
Campaign India Team

Adland under scrutiny: CCI raids top agencies over ...

As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media buying, and market fairness.