Campaign India Team
Feb 13, 2023

Grupo Bimbo appoints L&K Saatchi & Saatchi

The account was won following a multi-agency pitch

Grupo Bimbo appoints L&K Saatchi & Saatchi
L&K Saatchi & Saatchi has bagged the creative, digital and media mandate of Grupo Bimbo. The account was won following a multi-agency pitch. 
 
Grupo Bimbo is a brand that operates in the baked goods and snacks space
 
Gonzalo Jiménez, marketing director, Grupo Bimbo India, said, “We have an exciting agenda for the Indian market and are looking forward to partnering with L&K Saatchi and Saatchi to achieve this dream. We aim to be the first choice in baked goods and snacks by delivering nutritious and delicious solutions to diverse Indian people, we feel we have chosen the right partners to build our vision with us. Our purpose is nourishing a better world, and we are hoping to bake some great work and Nourish India together.”
 
Paritosh Srivastava, CEO, L&K Saatchi and Saatchi, said, “Grupo Bimbo has very big ambitions for India and we are thrilled and privileged to partner them in their vision for this market. Their growth over the past few years is nothing short of spectacular and the plan is to accelerate even further over the next few. This is one of those wins where it was a very special relationship baked from the very beginning. What’s most special is that we have been trusted with both the creative and media mandates, which makes us significant owners and responsible for the success of Grupo Bimbo in India. We look forward to creating a legacy in India for a brand with an immense global legacy.”
 
Atin Wahal, EVP - North and East, L&K Saatchi & Saatchi, said, “We are elated to partner Grupo Bimbo in India. We believe that we are just not the creative and media partners to them but an investor in their growth story. For any good partnership to start there must be immense chemistry and trust which we found in the Grupo Bimbo team in India. It’s time to break some bread!”
Source:
Campaign India

Related Articles

Just Published

2 hours ago

24 hours with ... Sandiip Kapur

Sandiip Kapur, founder and managing director of Promodome Communications tells us through what a day in his life typically looks like.

21 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

1 day ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

1 day ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.