HCL Technologies has tied up with Manchester United to become the football club's official digital transformation partner. The announcement was made on 2 September 2015.
HCL will work with Manchester United to offer the team’s global followers a unified digital experience by creating an enterprise digital ecosystem platform.
Apurva Chamaria, head - global brand and digital marketing, HCL Technologies, said, "Besides drawing on Manchester United’s already significant experience interacting with its followers, we’ll tap into the work being done in our global network of seven co-innovation labs – which will soon expand with a new UnitedXperience Lab that we are setting up at Old Trafford. A crucial aspect of this co-innovation initiative: We believe that it will serve as a proof-of-concept testing ground for the development and delivery of digital solutions that can create a unified customer experience at other companies in a variety of industries."
View this video for more on the partnership:
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