Advertising Digital
Campaign India Team
Jul 02, 2024

How high-quality digital ad inventory buys can slash carbon emissions

A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.

High-quality, fraud-free advertising not only optimises performance but also supports broader sustainability goals. Image source: Pixabay.

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