Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 02, 2024
How high-quality digital ad inventory buys can slash carbon emissions
A new survey by DoubleVerify and Scope3 found that purchasing higher-quality media impressions reduced carbon emissions by almost 65,000 metric tons in 2023, highlighting the eco-friendly advantages of intelligent digital advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Advertising
Apr 04, 2025
DoubleVerify invests in FirstPartyCapital
_3.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
16 hours ago
MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
17 hours ago
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Advertising
19 hours ago
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Advertising
22 hours ago
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
