Hindware rolls out print campaign

Sanitaryware brand Hindware, has launched a new advertising campaign to build an emotional cord between itself and its customers.

Titled "Get Charged", the brand communication developed by Hakuhudo Percept, portrays a bathroom as an exclusive space, a person needs for himself in today's busy world away from all worries and stress of life.

"Today bathroom is not a just small cubical part of any home; it's an attitude of the people who live in that place as well as a relaxation place people are looking for rejuvenation," said V Krishnamurthy, head marketing, Hindustan Sanitaryware & Industries Ltd. (HSIL). "We are confident that this powerful theme will garner consumer focus and establish brand resonance in customer minds as this new theme is universal in its brand appeal and transcends different target audiences."

The campaign highlights Hindware's high-end luxury bathroom fittings such as whirlpools and bathtubs.