Honda Amaze assigns creative duties to WPP’s Soho Square

Honda Siel Cars India has handed the creative duties for Honda Amaze to WPP’s Soho Square. Amaze, due for launch in mid-2013, will have petrol and diesel variants, and will be Honda’s first diesel offering in India.

Soho Square's Delhi office will handle the account, which was won following a multi-agency pitch.

Anita Sharma, associate vice president - marketing communication, Honda Siel Cars India, confirmed the news to Campaign India. She added that Honda Siel’s media AoR ZenithOptimedia would handle duties for the new car too.

Ogilvy’s sister agency Meridian Communications handles creative duties of Honda Jazz. The creative mandate for Honda Accord, City, Civic and CR-V are with Dentsu Marcom, while Grey Worldwide India handles Honda Brio.