Winners of the 10th edition of IAA's Leadership Awards were announced in Mumbai on 9 August.
Rajdeepak Das, chief creative officer and CEO, Leo Burnett, SouthAsia, India and chairperson, creative council, Publicis Groupe - South Asia, won the 'IAA Creative Agency Leader of the Year'.
Ajay Gupte, chief executive officer, Wavemaker South Asia, won the 'IAA Media Agency Leader of the Year'.
The 'IAA Media Person of the Year' went to ABP Group's Atideb Sarkar.
Bhaskar Das, chairperson, IdeateLabs, was inducted into IAA's 'hall of fame'.
The brand endorser of the year male was Ajay Devgn, while the female endorser of the year was won by Kiara Advani.
Adar Poonawalla won the 'IAA business leader of the year'.
| Category | Winner | Company |
| Marketer of the Year - Auto (Passenger Vehicles) | Shailesh Chandra | Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility |
| Marketer of the Year - Auto (Two Wheelers) | Aniruddha Haldar | TVS Motor Company |
| Marketer of the Year - Consumer Durables | Sandeep Singh Arora | Samsung India Electronics |
| Marketer of the Year - Mobile Devices | Damyant Singh Khanoria | Oppo |
| Marketer of the Year - FMCG - Beverages | Sunil D'Souza | Tata Consumer Products |
| Marketer of the Year - FMCG - Personal care | Rajesh Krishnamurthy | Himalaya Wellness Company |
| Marketer of the Year - FMCG – Homecare | Deepak Subramanian | Hindustan Unilever |
| Marketer of the Year - FMCG -Food | Jayen Mehta | Gujarat Co-operative Milk Marketing Federation (Amul) |
| Marketer of the Year – Media & Entertainment | Srivats TS | Netflix |
| Marketer of the Year – Retail | Kapil Budukh | Croma |
| Marketer of the Year – Banking | Sujit Ganguli | ICICI Bank |
| Marketer of the Year – UPI | Sumit Mathur | Paytm |
| Marketer of the Year - E-Commerce | Anuj Jain | Firstcry.com |
| Marketer of the Year – EdTech | Ashwin Damera | Emeritus and Eruditus |
| Marketer of the Year – Gaming | Karan Pathak | Krafton India (Battlegrounds Mobile India) |
| IAA Business Leader of the Year | Adar Poonawalla | Serum Institute of India |
| IAA Creative Agency Leader of the Year | Rajdeepak Das | Leo Burnett |
| IAA Media Agency Leader of the Year | Ajay Gupte | Wavemaker |
| IAA Media Person of the Year | Atideb Sarkar | ABP Group |
| IAA Editor of the Year | PV Chandran | Mathrubhumi |
| IAA TV Anchor of the Year | Navika Kumar | Times Network |
| IAA Brand Endorser of the Year (Male) | Ajay Devgn | |
| IAA Brand Endorser of the Year (Female) | Kiara Advani | |
| IAA Hall of Fame | Bhaskar Das | IdeateLabs |
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