BSNL, Chennai region, has handed Ignitee Digital Solutions the charge of its digital marketing activities. With the launch of its 3G services earlier this year, BSNL Chennai will look to explore digital media to promote their 3G, broadband, landline and mobile services.
BSNL Chennai’s communication was so far restricted to promotion-driven print advertising. The brand is now said to be looking at positioning itself and reaching out to the consumers in a new and better way.
Shankar, chief operating officer, Ignitee Digital Solutions Pvt Ltd, said, "In the initial stages, Ignitee Digital Solutions will focus on providing search engine marketing services to enhance BSNL-Chennai’s business. We are proud of our association with BSNL and assure that this partnership will help BSNL-Chennai attain greater heights in their business.”