Campaign India Team
Nov 04, 2010

Ignitee Digital Solutions wins the online marketing duties for BSNL-Chennai

Mandate is to provide search engine marketing services and promote 3G, broadband, landline and mobile services

Ignitee Digital Solutions wins the online marketing duties for BSNL-Chennai

BSNL, Chennai region, has handed Ignitee Digital Solutions the charge of its digital marketing activities. With the launch of its 3G services earlier this year, BSNL Chennai will look to explore digital media to promote their 3G, broadband, landline and mobile services.

BSNL Chennai’s communication was so far restricted to promotion-driven print advertising. The brand is now said to be looking at positioning itself and reaching out to the consumers in a new and better way.

Shankar, chief operating officer, Ignitee Digital Solutions Pvt Ltd, said, "In the initial stages, Ignitee Digital Solutions will focus on providing search engine marketing services to enhance BSNL-Chennai’s business. We are proud of our association with BSNL and assure that this partnership will help BSNL-Chennai attain greater heights in their business.”

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

4 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

4 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

5 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.