Campaign India's Bindu Nair Maitra chats with Susan Bonds (pictured), president and CEO, 42 Entertainment and Alex Lieu, chief creative officer, 42 Entertainment, winners of the Cyber Grand Prix for ‘Why so serious?’ project.
Talking about how the whole idea of ‘Why so serious?’ came about, Bond explains that the fact that Christopher Nolan had started franchising such a realistic hero gave lot of opportunities to bring a global audience in. Listen to her here:
Lieu says that the time between the end of the first film and beginning of the second film which was about nine months. “We could tell the story of what was happening in the Gotham city in real time.” Listen to his comment here:
Speaking about the potential for 42 Entertainment in a market like India, Bond says that it there is a lot of potential because people want to participate in stories. “If you can create a world that people love and can extend that in a memorable way, it is very valuable.” Listen to her comment here:
Talking about how the whole idea of ‘Why so serious?’ came about, Bond explains that the fact that Christopher Nolan had started franchising such a realistic hero gave lot of opportunities to bring a global audience in. Listen to her here:
Lieu says that the time between the end of the first film and beginning of the second film which was about nine months. “We could tell the story of what was happening in the Gotham city in real time.” Listen to his comment here:
Speaking about the potential for 42 Entertainment in a market like India, Bond says that it there is a lot of potential because people want to participate in stories. “If you can create a world that people love and can extend that in a memorable way, it is very valuable.” Listen to her comment here:
Lieu is completely fascinated by Bollywood as it is “culturally different”. He says that, “We are not looking at replacing the existing story telling mechanisms. We are trying to extend the stories and take them off the screen to people's everyday’s lives.” Listen to him here:
Bond feels that for franchising for brands, one thing that has to mature is measurement of reach and impact. Listen to her here:
Lieu feels that brands, especially retail products, should be able to express themselves in different ways to the consumers.
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