Instagram has rolled out its Creator Marketplace offerings for the Indian market.
Apart from India, the social media app, intends to expand its offerings to seven new markets. It aims to engage creators and brands from Canada, Australia, New Zealand, the UK, Japan, India, and Brazil, facilitating collaborations and partnership ads with relevant creators.
Partnership ads (formerly known as branded content ads) intends to allow advertisers to amplify content with a creator or other partner’s handle to scale their collaborations.
The marketplace aims to foster connections between brands and creators, providing fresh opportunities for collaboration and expansion, with the following objectives:
1. After signing into the marketplace, a new AI system will suggest ideal creator-brand pairs. Brands will also be able to search for creators based on a specific criteria.
2. Creators will get brand messages in a dedicated folder and can reach out directly or propose projects to multiple creators.
3. Once an agreement is reached, they will be able to create and launch ads together. Brands can then boost existing content or create new ads.
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