iProspect India bags paid media mandate of Max Bupa
The agency bagged the account post a multi-agency pitch.
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Matchmaker, matchmaker, find me a mattress
Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.
Reliance-Disney merger creates a $8.5 billion media ...
The new entity is structured around three key divisions—entertainment, digital streaming, and sports.
Political tension meets platform drama
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
Dentsu Q3 2024 earnings: Japan's growth contrasts ...
Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.