Campaign India Team
May 06, 2021

Linu John to head Hero MotoCorp unit at Publicis Media

Was general manager, media planning at OMD

Linu John
Linu John
Publicis Media has announced the appointment of Linu John as client lead of HMCL - the bespoke unit created to service its client Hero MotoCorp.  
 
The unit consists of a team that manages media planning and buying, along with providing content, analytics, data, activation, performance and programmatic solutions.
 
John was general manager, media planning at OMD prior.
 
Jai Lala, CEO, Zenith India, said, “Platform HMCL aims to deliver strong business outcomes and grow brand impact. Given the dynamic nature of the media environment it will be crucial to continue driving experimental solutions backed by data, technology and analytics to provide business outcomes. Known for her extensive skill sets and experience, we are confident that Linu will lead the mandate by concentrating on integrated planning, business growth of HMC and digital transformation for HMCL.”
 
John said, “Being agile in learning helps people to evolve in life and overcome difficult situations. It’s the mantra that helps me to be competitive and impactful. With the same aim, I join the Hero MotoCorp business at Publicis Media. I look forward to expanding platform HMCL capabilities and driving high momentum for the business.”
 
In a career spanning 13 years, she has also worked with OMD, Essence, Maxus, Mediacom, Starcom and Mindshare.   
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.