Hero MotoCorp, manufacturer of motorcycles and scooters, has launched a campaign titled #KhudKiSunLe (listen to your own) for its Destini 125 Xtec. Conceptualised by McCann Worldgroup, the film features the brand’s new ambassador actor Siddhant Chaturvedi.
In the film, Chaturvedi is seen riding a blue Destini 125 Xtec. He encounters young people along the way, who are involved in various scenarios where their decisions are overridden by those of others. Through his rap, he aims to empower these youngsters to embrace the power of their own choices, and not someone else’s.
Ranjivjit Singh, chief growth officer, Hero MotoCorp, said, “Our message aims to empower the youth to act on their inclination and normalise making brave choices, for their greater good. This is reflected in our newly launched, Destini 125 Xtec, which has been built with the most ergonomic features. It has retained its retro-frontal design, it sports a metal body and has added smart upgrades like bluetooth connectivity, digi-analog speedometer, LED headlamp to be in sync with the times. And that has made it one of the most stylish and efficient scooters on offer. It celebrates the confluence of two worlds – style and tech – to create the vehicle of choice for the confident, discerning and opinionated youngster. We are confident that Destini 125 Xtec will be a crowd-puller.”
CREDITS:
Creative agency: McCann Worldgroup
Director: Anupam Mishra
The campaign is being rolled out across TV, print, digital and OOH.
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