Arvind Hickman
Dec 19, 2022

Swarovski hands global media duties to Publicis Media

Zenith will be responsible for media planning and buying across 33 markets

Swarovski hands global media duties to Publicis Media

Premium jewellery brand Swarovski has awarded its global media business to Publicis Media agency Zenith, following a competitive pitch. 

 

Swarovski launched a review in June with the support of pitch consultants Auditstar. Zenith will take over the account from the incumbent Havas Media on 1 January.

 

Zenith will handle media across Swarovski’s 33 markets, including the UK, Europe, US and Asia-Pacific. Swarovski is estimated to spend $140m (£114m) on media globally, including $5.7m (£4.6m) in the UK, according to COMvergence data.

 

The remit includes media strategy, planning and buying, and performance media. 

 

Zenith has been tasked with “driving synergies across brand and performance while elevating the consumer experience to accelerate business growth for Swarovski”.  

 

Publicis Groupe chief media officer Gerry Boyle said: “We are delighted to partner with Swarovski and look forward to working with them in this new chapter of building growth through their amazing brand, and connecting with the next generation of luxury consumers.”

 

(This article first appeared on CampaignLive.co.uk)

Source:
Campaign India

Related Articles

Just Published

11 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

13 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

15 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

15 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.