Bang in the Middle bags communication duties of e-commerce player Fabulloso

E-commerce player Fabulloso has appointed Bang in the Middle as its communication partner. The online store sells a curated selection of apparel and lifestyle products.

Commenting on the appointment, Fabulloso's Gaurav Taneja, said, “Bang in the Middle understood our brand and consumer, and displayed the right acumen to help us win in the market place. We believe e-com space in India has just started and there is tremendous potential to grow. We expect Bang in the Middle to partner us in our quest for growth and leadership.”

Commenting on the win, Naresh Gupta, managing partner, Bang in the Middle, added, “With Fabulloso’s very different product offering and consumer proposition, we believe it will be the favored destination for the discerning shoppers.  Our experience in digital marketing will help Fabulloso build momentum for its brand."