Lowe Lintas bags creative duties of Karvy Group

Lowe Lintas has won the creative duties for the Karvy Group after a multi agency pitch. The account will be headed by Anaheeta Goenka, executive director, Lowe Lintas.

Karvy group was formed in 1983 in Hyderabad and operates in many domains: as a registrar and transfer agent (Karvy Computershare Limited), stock broker (Karvy Stock Broking Limited and its subsidiaries), commodity broker (Karvy Comtrade), as a mutual fund mobiliser, and a distributor of other investment products like insurance, IPOs, bonds and fixed deposits through its network of offices. Karvy's new business initiatives include NBFC, wealth management and data management services. Karvyonline.com, the online personal finance portal of Karvy, provides retail investors various financial services under one platform. 
 
Charles Cadell, chief executive officer, Lowe Lintas, said, “We are extremely proud to be associated with the Karvy Group. They are known to set benchmarks in the Financial Services category.  Our philosophy of High Value Ideas promises a new take on driving visibility for the group. It is an exciting category and we are all charged up to make the most of it.”

J Ramaswamy, group head, corporate affairs - Karvy Group, added, “We are extremely happy to partner with Lowe Lintas. They were a natural choice to implement our creative and strategic planning activities because of their understanding of the group and the energy that they bring to the table.”