Advertising
Arati Rao
Aug 25, 2010

Lowe Lintas creates new campaign for Zoya

VIew the campaign here

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Weekend Fun: The Blue Film Festival

2 Weekend Fun: The Blue Film Festival

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

3 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

4 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

6 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

8 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Marketers bet big on brand-building, not just quick wins

9 Marketers bet big on brand-building, not just quick wins

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

Kapil Batra joins Lowe Lintas as president
Advertising
Oct 11, 2024
Campaign India Team

Kapil Batra joins Lowe Lintas as president

From ads to experiences: How experiential marketing is shaping brand-consumer relationships
Advertising
4 days ago
Vinita Bhatia

From ads to experiences: How experiential marketing ...

Google Shopping lights up Diwali joy, one click at a time
The Work
Oct 17, 2024
Campaign India Team

Google Shopping lights up Diwali joy, one click at ...

Tanishq’s ‘Nav-Raani’ Diwali campaign pays a tribute to the modern-day queens
The Work
Oct 07, 2024
Campaign India Team

Tanishq’s ‘Nav-Raani’ Diwali campaign pays a ...

Just Published

Matchmaker, matchmaker, find me a mattress
Advertising
1 day ago
Campaign India Team

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

Reliance-Disney merger creates a $8.5 billion media giant
Advertising
1 day ago
Campaign India Team

Reliance-Disney merger creates a $8.5 billion media ...

The new entity is structured around three key divisions—entertainment, digital streaming, and sports.

Political tension meets platform drama
Digital
1 day ago
Rahat Kapur

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

Dentsu Q3 2024 earnings: Japan's growth contrasts with APAC fall
Advertising
1 day ago
Matthew Keegan

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.