Racheal Lee
Sep 21, 2011

Luxury advertising sees major shifts

ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their influence, Remi Babinet, global chief creative officer of Havas, told Spikes Asia 2011 today.

Babinet... people are looking for more depth

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

4 hours ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

7 hours ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

8 hours ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

8 hours ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.