Madison Media bags OYO Rooms media AOR

Madison Media Plus, a part of Madison Media Group, won media AOR for OYO Rooms. The account was won in a multi-agency pitch. The account will be handled out of agency’s Delhi office.

Oyo Rooms, which currently operates in more than 100 Indian cities, is branded network of hotels.

Abhinav Sinha, chief operating officer, OYO Rooms, said, “Madison is the biggest name in marketing communications and we are very proud to be associated with them. I am sure that under the able leadership of Mr. Sam Balsara, the Madison team will take OYO to new heights and we will soon be a household name. At OYO, we believe that everybody deserves an amazing experience when staying out of home, and, it is great that Madison will be taking OYO’s message to the people.”

Sam Balsara, chairman and MD, Madison World, said, “I am delighted that we have won this young but extremely promising business and are looking forward to help OYO Rooms become a household name in the country.”