Campaign India Team
Apr 21, 2015

Madison Media Group gets Vikram Sakhuja on board as partner and CEO

Gautam Kiyawat to exit company after three-year stint

Madison Media Group gets Vikram Sakhuja on board as partner and CEO
Former global CEO of Maxus Vikram Sakhuja, who subsequently took on the role of global strategic development officer at GroupM, will be joining Sam Balsara-promoted Madison World.
 
Madison World announced on 21 April 2015 that Sakhuja will join Madison Media Group (including OOH) as partner and group CEO.
 
“He will be responsible for the media and OOH business of Madison World and will work closely with Sam Balsara,” an official statement said.
 
On Sakhuja’s appointment, Balsara, chairman and managing director, Madison World, said, “I am delighted to have Vikram come on board and partner us in Madison. I know Vikram as a true blue professional, over the last 20 years, first as a client, then a media partner and finally as a formidable competitor. I am confident that he will be able to contribute significantly to our clients’ business growth and success, by providing the right strategic direction, given his vast and rich experience.”
 
Sakhuja added, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand. ”
 
Current Madison Media Group CEO Gautam Kiyawat has decided to relocate to Singapore for personal reasons, the statement added.  
 
Acknowledging his contribution, Balsara said, “I would like to place on record Gautam’s substantial contribution to Madison Media in the three years that he has been with us, especially in the area of growing our people and working as a team. I thank Gautam for his contribution and wish him all the best in his future endeavours.” 
 
(Updated following an official announcement from Madison World at 10:26 am.)
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

14 hours ago

62% of IPL viewers are interested in payment apps; ...

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

16 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

18 hours ago

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.