Madison Public Relations has landed itself two new accounts: Italian restaurant chain Little Italy, and Mills & Boon India. The Little Italy Group has 27 Italian ‘Ristorante & Bar’ formats across 16 cities in India and Dubai. In India, Mills & Boon publishes 14 new titles every month, focussing on four series: modern, romance, desire and special moments.
On the new wins, Veena Gidwani, chief executive officer of Madison Public Relations, said, “Both Little Italy and Mills & Boons are iconic brands, much loved by their niche consumers. We are really excited to work with these popular brands and are looking forward to creating innovative and impactful PR campaigns for them.”
On assigning PR duties to Madison, Purandar Chaudhari, chief executive officer, Little Italy, said, “I find Madison PR to be extremely competent & professional in their approach. They add significant value to the overall brand building process of the organization. We look forward to a long, mutually beneficial relationship with Madison.”
Madison Public Relations is a unit of Madison World.
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