Madison retains McDonald's media mandate, wins additional digital mandate

Madison Media has retained the media mandate of McDonald's (West and South India).

 

The account has been with the agency since 2004 and McDonald’s has renewed the agreement for another three years adding digital to Madison’s mandate. 

 

During the recent pitch, Hardcastle Restaurants (operates McDonald’s franchisee across West and South India), consolidated its media AOR, including digital to Madison Media Sigma. The agency will now handle traditional and digital media planning, buying and strategy, including offline media and digital OTT. 

 

Arvind R P, director-marketing and communications, Hardcastle Restaurants, said, “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

 

Vikram Sakhuja, group CEO, Madison Media and OOH, said, “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire marketing funnel.” 

 

Vanita Keswani, CEO, Madison Media Sigma, added, “We are really excited to take the partnership to newer heights since digital has been added to our kitty after a long span of 16 years of handling mass media.”