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From changing mindsets about preventive care to leveraging gen AI, Plum's CMO shares insights on the challenges, opportunities, and strategies shaping the future of his brand.
Often underrated, digital audio provides brand marketers with a powerful way to connect with audiences, says Pocket FM's vice president of branding and communications, in this myth-buster.
Incumbent Havas Media Network has handled the account ever since 2015.
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.