Campaign India Team
Jul 25, 2023

Maybelline New York brings virtual makeup to the workplace through Microsoft Teams

The virtual makeup looks will be available as an option in Teams video calls

Maybelline New York brings virtual makeup to the workplace through Microsoft Teams
Maybelline New York has announced a collaboration with Microsoft that offers a way to get ready for video calls with virtual makeup on Microsoft Teams.
 
The Maybelline Beauty App in Microsoft Teams allows users to adjust their personal style quickly and easily directly within a Teams meeting. 
 
Powered by Modiface AI and developed in collaboration with the Geena Davis Institute, Maybelline aims to provide users with a range of looks to best suit their meetings, while allowing them to explore different makeup looks.
 
With a simple click, users can choose from 12 makeup looks to complement their own natural look and effortlessly feel their best. This is a first for one of the brands in the L’Oreal Group. The virtual makeup looks will be available as an option in Teams video calls starting 25 July to those with a Microsoft Teams enterprise license.
 
Trisha Ayyagari, global brand president, Maybelline New York said, "Maybelline’s mission is to give everyone self-confidence to express their beauty. Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward. That’s why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on and get ready with just a click. We hope we make people’s lives a little easier.”
 
Nicole Herskowitz, vice president, Microsoft Teams said, "At Microsoft, empowering people through technology is at the core of what we do. “The new Maybelline Beauty App on Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”
Source:
Campaign India

Related Articles

Just Published

23 hours ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

23 hours ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

1 day ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.