Microtek assigns creative to BBH

BBH India has bagged the integrated creative mandate of Microtek. The account was won following a multi-agency pitch.

 

The agency will handle digital, BTL and activation for the power backup and solar solutions company.

 

Saurabh Gupta, director, Microtek said, "We are delighted to partner with BBH India as our integrated creative agency. Their reputation for excellence, strategic thinking, and creative brilliance aligns perfectly with Microtek's vision and objectives. We believe that BBH India's expertise will help us establish a stronger connection with our customers and create a distinctive brand identity in the market."

 

Himanshu Saxena, chief operating officer and managing director, BBH India said, “BBH has the legacy of delivering massive brand transformation stories - globally and in India. Microtek is a proud Indian household brand with a renewed & bold vision to become a full-funnel energy solutions company. We are inspired by the audacious ambition of the Microtek leadership team and hope to repeat our past record of having partnered brands on the cusp of such a transformational journey.”