MPG named Media AOR for Yebhi.com

Yebhi.com, the online shopping portal in India, has signed on MPG to handle its media duties. MPG will be the AOR (Agency of Record) and handle the media planning and buying.

The online portal is looking to accelerate growth and reach as it establishes a bigger brand footprint. Manmohan Agarwal, chief executive oficer, Big Show Bazaar that owns Yebhi.com, said, “We did meticulous research and after deliberation finalized on MPG. MPG’s experience, credentials, and expertise make them the best partners to fulfil our potential and ambitions. ”

Anita Nayyar, chief executive officer, Havas Media, India and South Asia, said, “Yebhi.com has been a most promising player in the online space. Ecommerce has a great future and they have an interesting portfolio of offerings for the Indian customer. We are excited to work on this account and see it as a long term partnership.”