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Mudra Connext has appointed Pradeep Ramakrishnan (pictured) as vice president and national strategic planning head. Before this, he was with OMD Dubai as its regional director.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.