Mudra to handle creative duties for Filmfare

Mudra West has won the creative duties for popular film and entertainment magazine, Filmfare. After bagging the Femina business earlier this year, this is Mudra’s second relationship with a publication from the Worldwide Media Group, a joint venture between BBC Worldwide and Bennett Coleman Company Limited.

Commenting on this win, Arijit Ray, executive vice-president and head - Mudra West said, "Very few magazines have covered Indian cinema with the flair that Filmfare has. We now look forward to working closely with the Filmfare brand team towards building a distinctive communication strategy for the brand."

Adding to this, Anupama Bhalla, brand publisher - Filmfare said, "Keeping in mind the newly launched web site and the revamped magazine, we specially liked Mudra’s understanding of the brand and the communication approach they recommended for Filmfare, going forward."